Vegan Mascaras

Discover the Best Vegan Mascaras for Cruelty-Free Beauty

If you’re on a quest for voluminous, lengthened, and defined lashes without compromising your values, look no further. From Rare Beauty’s versatile formula to Tarte’s ultra-black, flake-free finish and e.l.f.’s unique hourglass-shaped brush, there’s a mascara for every preference. Get ready to discover the perfect match for your lash goals and embrace the lush, cruelty-free beauty that these mascaras have to offer.

Key Takeaways:

  • Vegan mascaras offer voluminous, lengthened, and defined lashes without compromising your values.
  • There are various vegan mascara options available from brands like Rare Beauty, Tarte, and e.l.f.
  • Each mascara offers unique features such as versatile formulas, ultra-black finishes, and innovative brush designs.
  • By choosing vegan mascaras, you can support cruelty-free beauty and embrace a more ethical approach to cosmetics.
  • Explore the wide range of top vegan mascara picks to find the perfect match for your lash goals.

What Makes Mascara Vegan?

Vegan mascara is the same as regular mascara, only it’s made without any animal products. When it comes to traditional mascara, several commonly used ingredients are derived from animals, such as beeswax, collagen, guanine, lanolin, and panthenol. In vegan mascaras, these animal-derived ingredients are replaced with plant-based alternatives.

Instead of using beeswax, which is obtained from bees, vegan mascaras usually contain plant-based waxes like carnauba wax or fruit wax. These waxes provide the necessary texture and hold for the mascara formulation.

Furthermore, instead of using animal fats and oils like lanolin, vegan mascaras utilize various plant-based oils, such as coconut oil, argan oil, or jojoba oil. These oils provide nourishment and hydration to the lashes while delivering a smooth application.

It’s important to note that when a mascara is labeled as “vegan,” it specifically refers to the ingredients used in the product. However, the term “cruelty-free” pertains to the animal testing status of the product. A mascara can be vegan without being cruelty-free, and vice versa.

Key Points:

  • Vegan mascara is made without any animal products or by-products.
  • Common animal-derived ingredients in regular mascara include beeswax, collagen, guanine, lanolin, and panthenol.
  • Vegan mascaras use plant-based alternatives like carnauba wax, fruit wax, and plant oils.
  • Cruelty-free mascaras do not involve animal testing, while vegan mascaras focus on the absence of animal ingredients.

How to Identify Cruelty-Free Mascara?

Vegan Mascaras

Cruelty-free mascaras are products that have not been tested on animals. Unfortunately, animal testing remains prevalent in the beauty industry, with approximately 500,000 animals subjected to cosmetic testing each year. However, there are brands that have taken a stand against animal testing and obtained cruelty-free certification. To ensure that a brand is truly cruelty-free, it is crucial to look for certification symbols and conduct thorough research.

When shopping for mascara, look for the following clues to identify cruelty-free options:

  • Look for the “Cruelty-Free” or “Not Tested on Animals” label on the packaging.
  • Check for cruelty-free certifications from reputable organizations such as PETA’s Beauty Without Bunnies, Leaping Bunny, or Choose Cruelty-Free.
  • Visit the brand’s website and look for their animal testing policy or ethical statement.
  • Research and read reviews from reliable sources to confirm a brand’s cruelty-free claims.

By supporting cruelty-free brands that prioritize ethical practices, you can contribute to the movement against animal testing in the beauty industry and make a positive impact.

The Importance of Cruelty-Free Certification

Cruelty-free certification plays a vital role in ensuring that a brand’s claims of being animal-friendly are authentic. These certifications require brands to meet specific criteria and undergo thorough assessments to prove their commitment to cruelty-free practices. By choosing products with recognized cruelty-free certifications, consumers can have confidence that their purchase aligns with their ethical values.

What to Look for in a Vegan Mascara?

eyeliner liquid

When it comes to choosing a vegan mascara, it’s important to consider your lash goals and desired effects. Whether you’re looking for voluminous lashes, extra length, dramatic curl, or a long-lasting waterproof formula, there’s a vegan mascara out there that will meet your needs.

Volume: If you want to achieve fuller lashes with a lot of volume, look for mascaras that are specifically designed to add thickness and density to your lashes. These mascaras often have volumizing formulas and brushes that coat each lash from root to tip, creating a dramatic effect that will make your lashes stand out.

Length: If your main goal is to enhance the length of your lashes, opt for mascaras that promise lengthening effects. These mascaras typically have elongating fibers in their formula that cling onto your lashes, making them appear longer and more defined. Look for mascaras with brushes that can grab and separate each lash for a lengthening effect.

Curl: To achieve beautifully curled lashes that open up your eyes, choose mascaras that are specifically formulated to hold a curl. These mascaras often have curling polymers that help lift and curl your lashes, giving them a naturally perky look. Look for mascaras with curved brushes that can easily follow the natural shape of your lashes and create a long-lasting curl.

Waterproof: If you need a mascara that can withstand tears, sweat, or even splashing water, consider opting for a waterproof formula. Waterproof mascaras use special ingredients that repel moisture, ensuring that your lashes stay perfectly defined and smudge-free throughout the day. Look for mascaras that are labeled as waterproof or long-wearing for maximum durability.

Natural Ingredients: If you prioritize using products with natural and nourishing ingredients, look for vegan mascaras that are formulated with plant-based ingredients. These mascaras often contain botanical extracts, oils, and waxes that not only provide excellent lash-enhancing properties but also promote lash health. Avoid mascaras that contain harsh chemicals or irritants, and instead, opt for those that are gentle and suitable for sensitive eyes.

FeaturesRecommended Vegan Mascara
VolumeRare Beauty Volumizing Mascara
LengthTarte Lights, Camera, Lashes Mascara
Curle.l.f. Cosmetics Curl It Up Mascara
WaterproofCoverGirl LashBlast Volume Waterproof Mascara
Natural IngredientsPacifica Aquarian Gaze Water Resistant Mascara

Remember, finding the perfect vegan mascara is all about aligning your lash goals with the specific features offered by each product. Consider your preferences, experiment with different options, and embrace the captivating power of vegan mascaras with confidence.

Top 100% Vegan Mascara Brands

When it comes to 100% vegan mascara, there are several top brands that prioritize cruelty-free and clean beauty. These brands offer a wide range of options that allow you to enhance your lashes without compromising your ethics. Whether you’re looking for volume, length, or a natural look, these vegan beauty brands have got you covered.

Elate Cosmetics

Known for their eco-friendly and sustainable approach, Elate Cosmetics offers vegan mascaras that are formulated with nourishing ingredients. Their mascaras provide both length and volume, giving you the perfect lash enhancement for any occasion.

E.L.F. Cosmetics

E.L.F. Cosmetics is a budget-friendly brand that doesn’t compromise on quality. Their vegan mascaras are designed to give you stunning lashes without breaking the bank. With options for lengthening, volumizing, and defining, you can find the perfect mascara to suit your lash goals.

Fit Glow Beauty

Fit Glow Beauty is committed to creating clean, organic, and cruelty-free makeup products. Their vegan mascaras are formulated with plant-based ingredients that nourish and condition your lashes while providing lift and definition. Say hello to stunning lashes with Fit Glow Beauty.

Inika Organics

Inika Organics is an Australian brand that offers vegan and cruelty-free beauty products. Their mascaras are made with natural ingredients that are gentle on your lashes and eyes. Get the length and volume you desire with Inika Organics’ vegan mascara.

MILK Makeup

MILK Makeup is a well-known brand for their inclusive and innovative beauty products. Their vegan mascaras are no exception, allowing you to experiment with different looks and achieve stunning lashes. Whether you prefer a natural or bold effect, MILK Makeup has the perfect vegan mascara for you.

KVD Beauty

KVD Beauty, formerly known as Kat Von D Beauty, is a cruelty-free and vegan brand that offers high-quality makeup products. Their vegan mascaras are designed to provide length, volume, and intense black color for a dramatic lash look. Embrace your unique style with KVD Beauty’s vegan mascara.

Pacifica Beauty

Pacifica Beauty is known for their clean and sustainable beauty products. Their vegan mascaras are formulated with natural ingredients that condition and strengthen your lashes while giving you the desired volume and length. Elevate your lash game with Pacifica Beauty’s vegan mascara.

PUR Cosmetics

PUR Cosmetics is a brand that focuses on providing clean and cruelty-free makeup options. Their vegan mascaras are made with nourishing ingredients that promote lash health and deliver gorgeous results. Say goodbye to clumpy lashes and hello to the perfect lash definition with PUR Cosmetics’ vegan mascara.

Thrive Causemetics

Thrive Causemetics is a brand that not only offers vegan and cruelty-free makeup but also supports a cause. For every product purchased, they donate to help women thrive. Their vegan mascaras are known for their long-lasting formula and lash-enhancing effects. Make a difference while achieving stunning lashes with Thrive Causemetics.

Tower 28 Beauty

Tower 28 Beauty is all about creating clean and non-toxic beauty products that are suitable for sensitive skin. Their vegan mascaras are formulated to provide both volume and length without any irritation. Experience lash perfection with Tower 28 Beauty’s vegan mascara.


The world of vegan mascaras has expanded significantly, offering a wide array of options to suit different lash goals. By choosing vegan mascaras, you can achieve the stunning lashes you desire while supporting cruelty-free and ethical beauty practices. Whether you’re seeking volume, length, curl, or natural ingredients, there is a vegan mascara available that will meet your needs. Embrace the beauty revolution and adorn your lashes with these ethical and eco-friendly cosmetics.

Vegan mascaras are formulated without any animal-derived ingredients, making them a great choice for those who prioritize animal-friendly beauty products. Additionally, these mascaras often incorporate nourishing and natural components that promote lash health. Say goodbye to traditional mascaras that rely on beeswax, collagen, and other animal-based ingredients. Opt for the guilt-free and sustainable solution that vegan mascaras provide.

With an increasing number of brands committing to cruelty-free and vegan practices, there are now numerous options to explore. Elate Cosmetics, E.L.F. Cosmetics, Fit Glow Beauty, Inika Organics, MILK Makeup, KVD Beauty, Pacifica Beauty, PUR Cosmetics, Thrive Causemetics, and Tower 28 Beauty are just a few of the top brands renowned for their vegan mascara offerings. Enjoy exceptional quality and indulge in beautiful lashes without compromising your values. Choose vegan mascaras and revel in the ethically conscious world of cruelty-free beauty.

Frequently Asked Questions

What makes mascara vegan?

Vegan mascaras are made without any animal products. They use ingredients like carnauba wax, fruit wax, and plant oils instead of animal-derived ingredients such as beeswax, collagen, guanine, lanolin, and panthenol.

How can I identify cruelty-free mascara?

Cruelty-free mascara means that the product was not tested on animals. Look for certification symbols and do research to ensure a brand is truly cruelty-free. Unfortunately, animal testing is still common in the beauty industry, so it’s important to support brands that prioritize ethical practices.

What should I look for in a vegan mascara?

Consider your lash goals and desired features, such as volume, length, curl, or waterproof formula. Look for mascaras with natural and nourishing ingredients to promote lash health. Pay attention to the brush shape and size, as it can affect the application and desired effect.

What are some top 100% vegan mascara brands?

Elate Cosmetics, E.L.F. Cosmetics, Fit Glow Beauty, Inika Organics, MILK Makeup, KVD Beauty, Pacifica Beauty, PUR Cosmetics, Thrive Causemetics, and Tower 28 Beauty are known for their vegan mascara formulations. These brands prioritize cruelty-free and clean beauty, providing high-quality products without compromising ethics.

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