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Market Research

Useful Information: Consumer preferences, fashion trends, regional buying habits, and competitor analysis.

Supply Chain Management

Useful Information: Inventory levels, production schedules, supplier performance metrics, and distribution logistics.

Sales and Retail Strategy

Useful Information: Sales data, consumer feedback, footfall analytics, and digital engagement metrics.

Design and Product Development

Useful Information: Fabric characteristics, sustainability ratings, technology advancements, and design trends.

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Useful Information: Environmental impact assessments, labor practices, and material sourcing.

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Useful Information: Social media engagement, influencer effectiveness, campaign analytics, and customer segmentation.

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Market Research in Fashion

Market research in fashion not only helps in the initial stages of product development but also plays a critical role in ongoing efforts to adapt to changing consumer tastes and market conditions. Accurate and timely market research can be the difference between a successful fashion line and an unsuccessful one.

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